8 July 2025

Break down stereotypes, show the truth

VOTAT hosted the UIMM team including Selim, an influencer with 372,000 followers as part of the “Proud to Work” 2025 campaign, which aims to highlight industrial careers to young people.

The idea was to create a “REACT” video. Selim began by conducting a street interview to gather common misconceptions. Then, we headed back to our workshops to contrast these stereotypes with reality—a reality filled with lively conversation and laughter. This allowed us to highlight the role of a machine setter, passionately embodied by Gwendoline.

It was also an opportunity to highlight the technical expertise involved in the industry, as well as its connection to modernity and the vibrancy of a field driven by both women and men who, above all, love what they do.

Thank you to the UIMM, Selim, and the entire team for this experience.